A Guide to YA Imprints - Scholastic
Hey y'all!As you've seen on the blog lately, I've been working on a project recently to help clarify a few things within the publishing industry. I want to work in publishing when I'm older (preferably in marketing or publicity, but I'll figure it out.) In any case, BookExpo America had me thinking about a few items.First off, the difference between marketing and publicity. I defined it below, but I've only recently started to clarify for myself what those designations meant. I also wanted to know a lot more about imprints because they're hugely important to publishing houses, but they're one of those things that are hard to understand if you're NOT in a house working with them every day. Today I'm here to tackle Scholastic. In the mean time, go check out my earlier posts on the subject!
For those of you who don't know a lot about the publishing world, imprints are like small designations of publishing houses dedicated to specific types of books. Sometimes they're headed by specific editors or figureheads, and sometimes they're dedicated to specific age groups or marketing demographics.Today I'm here to tackle Scholastic imprints.I've been putting a bit of an open call on my Twitter account for anybody working for a major publishing house - smaller ones are less likely to have imprints - to email or DM me to answer a few questions. So I've been talking to a few industry professionals and asking them about the structure, function, and types of books within their respective houses.Houses I still need to cover? Random House, HarperCollins, Macmillan, Hachette, etc,. If you know anything about these houses, please contact me!Again, this is a seventeen year old's take on the subject, so these are my general impressions of the imprints and designations. If you have any background knowledge or corrections, feel free to give me the head's up! I figure this is a project that'd be helpful for bloggers and people involved with the industry who work with the imprints but aren't always specifically aware of what they are.
What do y’all think?
(Special thanks to Jeffrey West for helping me out with this one.)
Most imprints fall under the same group, so there are editors who put books out under multiple imprints. Each book determines its own imprint. The vast majority of our books just get put out under Scholastic Press rather than being placed into a sub-imprint.What Scholastic really boils down to is that we’re an editor-focused house, rather than imprint-focused. If one editor receives a submission and thinks it’s a better fit with another editor/imprint, they’ll pass it along to them. Though each editor can publish under almost any imprint if they feel it’s right for the book.
The imprints themselves are essentially for marketing purposes - to group similar books together. For Scholastic, their imprints are less active on social media. The main account basically tweets everything even remotely related to Scholastic, while This is Teen is really specific. (Also, I submit to Scholastic Art & Writing Awards and while they're related, it's not run through the publishing house - there are a lot of similar organizations that bear the name "Scholastic" but aren't directly applicable to the house, so social media can be a bit tricky.)
Scholastic - everythingThis is Teen - YA
Also, as a blogger, I can tell you Scholastic focuses heavily on marketing/publicity towards teachers, libraries, and similar audiences - they're so nice to bloggers but they have a different focus, which is why they sometimes might not tweet or Instagram as much as we're used to some teen accounts doing.
What do y'all think?