A Guide to YA Imprints - Simon & Schuster
Hey y'all!Recently, I've been working on a project recently to help clarify a few things within the publishing industry. As y'all know, I want to work in publishing when I'm older (preferably in marketing or publicity, but I'll figure it out.) In any case, BookExpo America had me thinking about a few items.First off, there's a difference between marketing and publicity, which I've only really started to understand. I've always prided myself on trying to be up-to-date on industry news. I read Publisher's Weekly religiously, but there have always been a few things I've been a little fuzzy on. One of them? Imprints.The first post in the series was about Penguin imprints, so go check it out!
For those of you who don't know a lot about the publishing world, imprints are like small designations of publishing houses dedicated to specific types of books. Sometimes they're headed by specific editors or figureheads, and sometimes they're dedicated to specific age groups or marketing demographics.Today I'm here to tackle Simon & Schuster imprints.I've been putting a bit of an open call on my Twitter account for anybody working for a major publishing house - smaller ones are less likely to have imprints - to email or DM me to answer a few questions. So I've been talking to a few industry professionals and asking them about the structure, function, and types of books within their respective houses.Houses I still need to cover? Random House, HarperCollins, Macmillan, Hachette, Scholastic, etc,. If you know anything about these houses, please contact me!Again, this is a seventeen year old's take on the subject, so these are my general impressions of the imprints and designations. If you have any background knowledge or corrections, feel free to give me the head's up! I figure this is a project that'd be helpful for bloggers and people involved with the industry who work with the imprints but aren't always specifically aware of what they are.
What do y’all think?
(Special thanks to Kelsey Dickson for helping me out with this one.)
"While all the imprints work together cohesively, there are very clear divides. Within marketing/publicity/editorial, there are specific groupings. We do some crossover, but there is definitely a system in place."
SimonTeen - young adult booksSimonKIDS - picture books and middle grade books
The social media teams are headed by the marketing department, which means that they don't specifically follow imprints. The Twitter accounts will tweet about any YA books regardless of imprint. Some imprints DO have their own social media accounts, but the marketing department generally covers everything.
You can read more about specific Simon & Schuster imprints here. Caitlyn Dlouhy Books, the imprint covered above that's starting out with Spring 2016 titles, is under the Atheneum heading and you can read more about that here.
What do y'all think?